So, I went to a few stores and have continued the research... I've confirmed that my room is too bright with too much glare potential for plasma, so I am definitely getting an LED. I'm basically down to deciding whether to push for full array backlit with local dimming, which, in the stores, looks like it makes a difference. Problem is, Samsung's version of local dimming is only available on their models that come with 3D (which I don't need) and voice control, gesture control and facial recognition (no, I'm not kidding), and there appears to be a lot of reliability problems with sets in these two series (ES7000 (lower quality local dimming) and ES8000), so much so that they are offering them at some pretty steep discounts. A great deal on an unreliable TV is not what I'm looking for, so I may be ruling out Samsung if I am convinced that local dimming makes enough of a difference. I know jleves believes very strongly that it does; any others with thoughts here? And, if I do go with local dimming, it looks like I've got to choose between Vizio, LG, Sony and Sharp. Assuming it all comes down to what I can get the best deal on at the time for the features that matter to me (and now willing to spend a few bucks more for 60" (or larger)), any strong reasons to eliminate or favor any of these? It looks like there are some serious deals on some of them. Continued thanks for any more insights.