The commercial with the kids in the playground giving each other trash talk compliments about back to school clothes & supplies absolutely disgusts me. Do we REALLY want our kids talking like that? My kids are now adults, but after watching that commercial, K Mart would never get a dime from out of my pocket going forward. "Yo Mama THAT!"
I have worked with inner city black and hispanic kids, and still do on a volunteer basis. I've never seen or heard anything like that commercial. I've seen a fair amount of urban trash talk, and most is pretty funny, but with a serious edge.
That commercial strikes me as something created by a couple of white people who wanted a sanitized "street" commercial to play to their inner city stores.
Hope it works, but at face value it's kind of embarrassing for K-Mart. With that said, a local radio station I was listening to discussed that commercial. Most callers thought it was "cute." Most of these callers identified themselves as black, with school aged children.
If it improves their bottom line, and helps them compete with Walmart - all the better. I do remember my mom using the lay away program at "Kings" in East Longmeadow. She knew she'd spend whatever was in her pocket, and the layaway program meant the money would be there when we needed back to school clothes.
Come to think of it, my mom would have thought the K-Mart commercial was cute.
If you want to talk about a commercial I can't bear to watch, it would be the one with the middle aged lady with the hole in her throat, aimed at smokers and potential smokers.
I don't need to see that commercial, and I don't want to see that commercial.
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