So here's my take on the season ticket issue that people, mainly media, wanna keep bringing up. When we played in a BCS conference with regional institutions we sold out on a regular basis. As soon as we moved into a conference with teams no one cares about because we have zero history and they carry zero national brand appeal, we struggled to sell any tickets. Couple that with multiple dreadful seasons and it's a recipe for disaster.
Now, let's say we get into the Big 12. There's no way you can tell me we wouldn't sell out or fill the stadium close to capacity with teams like Texas, OU, OSU, Baylor (yeah I know they are a dumpster fire now but they have the name), TCU, and WVU. The casual fan will start to come back with names like that on the home slate. I just hope that the people who matter see this logic and understand that the fans will come back!