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The Big12 is willing to forego an additional subsidy for 5+ years with the addition of 2 or more schools on the chance it might have to fully "share" what would be the same payout until the end of this contract (if they get that far). They will also forego penetration of major media markets and a flagship University with highly regarded Athletics, Academics and Research.
It would seem to be a brilliant strategy by a selfless group of deep thinkers.
It would seem to be a brilliant strategy by a selfless group of deep thinkers.